Web Design for Genesis

Web Design for Genesis’ New Vehicle Lineup

at Publicis Groupe

I was a UI designer working with my team for our client GENESIS at PUBLICIS GROUPE to refine the web design for the model of EV G80

10,000+ employees

September 2022 – December 2022

SHANGHAI, CHINA

UI Design Intern

– Web UXUI for PC & mobile & Wechat mini-program

– Localization with content strategy

– Visual design & responsive design

– Cross-department coordination

Challenge

Ensure visual appeal and harmony while aligning with the client’s brand style, maximizing the display of product strengths.

For a global enterprise, tailor platform content and design to better serve local users, such as creating localized website and mini-program interfaces for offline store experience booking in Shanghai, Beijing, Chengdu, and other regions in China.

Collaborate efficiently with development, UX, visual, and operations teams to ensure designs are implemented properly and launched on time for each promotional cycle.

Impact

+32%

Organic Research Growth

Organic Traffic Per Month

Organic Traffic Growth

Process

Used Figma and Sketch to design web and mini-program interfaces, including control animations. Focused on EV G80's key sections—design, charging, safety, technology, performance, and appreciation. Also worked on payment interfaces, pop-ups, and dark mode applications, ensuring pixel-perfect precision and effective communication of the brand's essence.
Created layouts for banners, launch pages, and splash ads, collaborating with the UX team to ensure effective localization and promotional impact. Designed linear icons that align with the client's brand style.
Optimized and sliced images according to the needs of different devices and pages, highlighting key features such as vehicle exterior, charging experience, driver assistance systems, interior, and ecosystem. Ensured that assets were accurately prepared for development use.